This holiday season FarmVille players are making their “presents” felt. A few weeks ago, we released a new farm in FarmVille called Holiday Lights. We’ve delivered quite a few expansion farms over the years, but Holiday Lights is special – it’s a first-of-its-kind holiday farm centered solely on charity and the spirit of giving. With the help of Zynga.org, 100 percent of Zynga’s share on in-game items, a few dollars here and there, went towards Feeding America. To shine a light on the generosity of the entire community of FarmVille players, the town of Holiday Lights grew bigger and brighter as players made contributions.
We originally set what we believed was a lofty goal: raise $500,000 one dollar at a time. But, days after releasing the farm to players we noticed something that blew us away. Within a week, we were on track to reach the $500k goal. To keep the giving going, we decided to raise the goal to $1 million and within just 20 days, FarmVille players collectively generated $1 million to help fight hunger – which is enough to deliver 9 million meals to those in need this holiday season.
We’ve seen player generosity take many forms in FarmVille over the years.
In fact, 60 percent of FarmVille players have contributed to charities through FarmVille, according to a recent in-game survey, totaling more than $7 million dollars raised to-date. We put some of the most inspiring giving figures we’ve found in the graphic below, and hearing players tell us why they give really warms our hearts.
- Like Sheila Cross, from New York: “What better way to spend your existence than by helping others in need. When FarmVille began asking players to donate to charitable causes, I thought it was such a smart way to get more people to help one another. For me personally, I’ve become more aware of causes because of campaigns in FarmVille, and I wish we will all capture the Christmas spirit of giving all year long.”
- And Mary Beth Duncan Wilson from Odessa, Texas: I give to charity thru Zynga because I feel like I am getting a chance to pay it forward. I have been helped at various times in my life, and donating through a game like FarmVille gives me the opportunity to give to those in need with confidence.”
As for what’s next, FarmVille is now taking the fight to end hunger globally. This year, as part of Zynga’s second “Oh, What Fun!” in-game holiday charity campaign, players will be able to contribute to Heifer International through special in-game purchases of limited edition FarmVille items.
On a personal note, it is both humbling and inspiring to be part of such a dedicated and big-hearted community.
On behalf of all of us on the FarmVille team, thanks so much for playing. Thanks for making a difference. Thanks a million.
To celebrate the giving spirit of our FarmVille players, we asked them to share why they like to give through the game. Check out some of the heartwarming responses below with a backdrop of their very own farms. Have a look at the FarmVille charity infographic to see just how much good the dedicated community of players in FarmVille have done over the years.
Zynga is teaming with JCPenney this holiday season to celebrate our players with a 12 Day Holiday Giveaway! Starting today, you can play a selection of popular Zynga mobile games for a chance to win more than $30,000 in prizes. Grab some eggnog, turn up the holiday tunes and play these games for a chance to win!
- Words With Friends
- Stampede Run
- Scramble With Friends
- Gems With Friends
- What’s the Phrase
- Matching With Friends
JCPenney Gift Cards Anyone?
Launching today until December 23rd, the 12 Day Holiday Giveaway simply requires players to click on the holiday banner in each of the six participating Zynga mobile games to enter daily for a chance to win $1,000 in JCPenney gift cards. Want more? Celebrate with Tweets! Share your #Zynga12Days entry on Twitter for more chances to win!
On December 24th, each entry across all games during the 12 days puts you in the drawing for the grand prize giveaway of $10,000 cash + $10,000 in JCPenney gift cards. So before you put out the milk and cookies, check to see if you’re the lucky winner!
Come celebrate the season with Zynga and JCPenney. Go to Zynga12Days.com to learn more and play the 12 Day Holiday Giveaway on iOS or Android.