Today marks an exciting day for NaturalMotion. Since joining Zynga in 2014, we have been heads down focused on creating new games in new categories. Today we are proud to share an early look at Dawn of Titans, the first new game in our 2015 pipeline and the first product for NaturalMotion in the mobile Action Strategy category.
Dawn of Titans embodies all the reasons why we love to make games at NaturalMotion. In short, we aim to create experiences that truly ‘wow’ players. We pride ourselves on doing the hard things – the things that do not seem possible. And like many of our games – Clumsy Ninja, CSR Racing – Dawn of Titans began with us asking what was possible to deliver on a mobile device.
We started with a few questions: is it possible to create believable, epic battles with several thousand units, all fighting in real-time, that you control at your fingertips? Can we use our technology, which has been used by notable theatrical blockbusters and console games over the last decade, to deliver an experience that feels real and reacts to every touch? And would it be possible to deliver this epic experience in an accessible mobile session, one that passes our “Starbucks line test” for accessibility? The answer is, yes. And we are proud to say that it is possible to wage war on a mobile device with thousands of archers, pike men, militia, warriors and Titans in the time it takes a barista to make a macchiato.
In Dawn of Titans, players are immersed in a breathtaking, high fantasy world as they lead Titans into epic battles with thousands of soldiers. Players build their kingdoms to fuel their army, raise Titans and fight battles at epic scale to capture territory. The Dawn of Titans experience is set within a kingdom that looks, feels and sounds real. Our team has designed every element of Dawn of Titans – from the trees, to the waterfalls, to the Titans, to the battles – to push the edge and create an entertainment experience that we believe supersedes anything found today in the Action Strategy category.
Powering Dawn of Titans is NaturalMotion’s mobile technology and toolset that creates unprecedented visuals, animation and depth-of-gameplay. Echo, Dawn of Titans proprietary engine, enables the game to feature thousands of units on-screen to achieve epic battles and run smoothly on mobile devices. In addition to Echo, Titans and troops are brought to life with our Morpheme animation engine, giving in-game Titans and characters dynamic and unique, lifelike movements.
In the coming weeks, Dawn of Titans will enter its first of many geo-lock phases. We will be listening closely to consumer feedback as we slowly ramp our testing across geographies and devices. We expect Dawn of Titans to launch globally later this year on mobile devices worldwide.
As we have said before, the winning aspiration for Zynga and NaturalMotion is to be the at-scale industry leader delivering more hits across more categories than the competition. Given the popularity of the mobile Action Strategy category with consumers, we are excited by the opportunity to redefine what players expect from a mobile Action Strategy game.
Stay tuned for more, and thank you to the entire teams at NaturalMotion and Zynga that are working hard to bring Dawn of Titans to life.
-Torsten Reil, CEO, NaturalMotion
It’s time for a first look at the reimagined Empires & Allies – a new modern military strategy game coming soon to mobile devices worldwide. Mark Skaggs, veteran RTS developer and Senior Vice President of Games at Zynga, joins principal game designer Cameron McNeil to brief players in this new, first look trailer.
Get ready for a realistic, modern military strategy game where players deploy the weapons of modern war – from tanks to hellfire missiles to tactical nukes – with new levels of strategic choice and control in every battle.
Stay tuned for the latest updates on Empires & Allies on Facebook and Twitter and be sure to text* “TANK” to 99642 (inside U.S.) or to 1-650-763-2417 (outside U.S.) to receive a link and be one of the first to play at worldwide launch. As announced in December, Empires & Allies will mark Zynga’s entry into mobile Action Strategy and a first step for Zynga and its commitment to this category throughout 2015.
*By texting TANK you agree to receive an automated text from Zynga to your mobile number. Msg & data rates apply. Consent not required for purchase.
This Valentine’s Day, we are taking the time to send a L-O-V-E letter (or two) to our loyal Words With Friends players for participating in our fourth annual Valentine’s Day Survey. This year, nearly 70,000 Words With Friends players gave us a sneak peek into all the ways they express their love on the game board and in the real-world.
Almost 1,000 people have found their perfect match through Words With Friends – and gotten married! While not all tiles led to marriage, tens of thousands of players have developed lasting connections (1 in 4 have even taken their relationship beyond the game), re-kindled old flames, stayed close with their loved ones and kept the spark alive, all through Words With Friends.
We also learned a ton about our players’ dating preferences – what turns them on, turns them off, and even a few secrets about where and when they can be found playing Words With Friends, including:
- That’s my word don’t wear it out: When it comes to dating faux pas, overuse of a single word or phrase ranks #1 (among both men and women) as the worst of the wordy habits. So if you, like, find yourself saying “like” too much, you might want to ditch it on the date.
- Poor grammar kills the mood for 1 in 4 men and nearly one third of women.
- Bye bye Bae: Nearly half of all players surveyed (43%) want to see this popular pet name retired. “Boo” was close behind, with nearly 1 in 3 players wanting to remove it from the romantic lexicon.
- You’re shaggadelic baby! “Shagging” took the top spot for the sexy international word that players would love to see added to our everyday vernacular. However, it might be time to expand our global vocabularies – one third of Words With Friends players aren’t familiar with British terms “snogging”, “sharking” and “randy”.
- Date night…is also game time: 40% of millennial Words With Friends players have played the game while out on a date.
- Forget pillow talk: 90% of Words With Friends players contemplate their next move in bed.
Our hearts were warmed by the tales of love and connection we received from players near and far, and in honor of Valentine’s Day, we wanted to remind you how very special you are to us. Thank you for your dedication, passion and, most importantly, your impeccable word play.
X’s and O’s!
*Methodology: Data was collected via an in-game poll from 69,279 Words With Friends players from January 26 through January 30, 2015.