Making FarmVille 2 Come To Life
It’s amazing to think that it was just three years ago that FarmVille emerged onto the scene – creating a phenomenon that would put social games on the map and reintroduce ‘play’ into millions of people’s daily lives. Hundreds of millions of people have played FarmVille and more than 18 million people continue to plow, plant and harvest with a little help from friends each month (according to AppData).
You can’t help but wonder, though. What is it about FarmVille that’s made it stand the test of time? FarmVille – and lot of our other ‘ville’ games –provide players an open canvas to express themselves, show their creative passion, and connect with friends. What’s kept FarmVille at the top of the charts all these years isn’t just the game team at Zynga that’s delivered new features and expanded the experience – it’s really the players that have made FarmVille a social extension of how they interact with friends and express themselves on a daily basis.
I know this first hand, and it’s one of the main reasons I joined Zynga. I’m a life-long and avid video gamer, but my wife isn’t. That was until she started playing FarmVille (3 yrs ago). She not only played with her friends, but she made new friends from around the world that she played with and socialized with on a daily basis. The power of FarmVille to easily unite millions of people around a common experience, a shared hobby, and social cooperation is its real power, and one of the key things that drew me to Zynga.
A lot has changed in 3 years, so we started to think about how we could reimagine digital farming and take advantage of those changes. We really wanted to “bring the screen to life” and allow players to create a living, breathing farm. Although the game went through much iteration, we held fast to one approach: we wanted the farm to feel alive under the player’s fingertips, and we wanted your friends to be a vital part of your farm.
With advances in technology, some new ideas and a few special innovations, we think we’ve done just that with FarmVille 2, giving players—whether farm-aficionados or new to the fields— a very different and
engaging farming experience.
FarmVille 2 is a big leap forward. We see it as a next-generation social game that levels up the experience of playing and connecting with friends in three key areas: social, tech and art.
Right off the bat you’ll see that Farmville 2 looks and feels completely different.
It’s the first Zynga game to be made entirely with 3D animation. 3D technology allows us to create lifelike and interactive animations, like crops swaying under your mouse and animals that move smoothly around the farm. This helps immerse players in a world that feels and reacts to every touch.
FarmVille 2’s storyline leads players on a journey to reclaim the farm of their youth—and challenges along the way are even tailored to what players already like to do in their farms. A realistic life cycle guides gameplay; from crop growing to raising animals and crafting items from resources harvested to sell at market, players get a new, deeper taste of country living.
Of course, it wouldn’t be FarmVille without friends, and we’ve made them more important than ever in FarmVille 2—think of them as your friendly neighbors who live down the country road and are always willing to lend you a hand when you need it.
You can call on your friends to visit your farm and help with specific tasks that help you progress much faster in the game. And when your friends visit, they’re sure to see your personality peek through, thanks to FarmVille 2’s vibrant new decorative items and buildings that mean personalization is limited only by your imagination.
From seed to sow, we can’t wait for you to experience all that is FarmVille 2. It’s time to let your imagination grow wild, because FarmVille 2 is launching today on Zynga.com and Facebook at: http://apps.facebook.com/farmville-two/
Check out the video below for a sneak peek of what’s to come.