Zynga Social Casino Gets Spooky Cool
At Zynga we strive to provide products to our players that aren’t just fun, but are the most social, most accessible games out there. We’ve been taking a hard look at expanding into new game categories that strike a chord with our players and when we do, our goal is to continue to provide our players free social games with the most engaging social experience and the highest quality content.
Today, we are pleased to announce an exciting step in widening our social casino offerings to players. Zynga has acquired Spooky Cool Labs – an incredible game studio staffed with talented social and real money gaming veterans who are focused on developing cutting edge, high quality free-to-play social slots games. We have a legacy in social casino franchises with Zynga Poker, and we believe that free-to-play social casino games for the web and on mobile have the potential to reach and connect a much broader audience. The Spooky Cool team shares Zynga’s vision of delivering the most engaging and fun casino games to players in markets around the world. Spooky Cool Labs is the right team to help us bring the feeling of being on a casino floor and the thrill of hitting a big jackpot right to players wherever they play. Joe Kaminkow, founder of Spooky Cool, is a legendary game designer and one of the most successful creative talents in the industry. Joe, who is ranked by Strictly Slots Magazine as one of the 10 most influential people in the history of slots, shares our excitement about Spooky Cool’s acquisition by Zynga. “When we founded Spooky Cool Labs, we used to dream that someday we would be so good that an innovative company, like Zynga, would notice,” said Joe Kaminkow, founder, Spooky Cool Labs. “Today is that day. We are proud to now be a part of the Zynga team and are confident that we bring a particular excellence in game development to the social casino genre. We are excited about our games which are fun to play and that include leading licensed content that resonate with players worldwide. This, combined with Zynga’s leading social gaming expertise will help us further our joint long-term vision of offering our players the most engaging and accessible social casino experiences across multiple platforms worldwide.”
In addition to working closely with Zynga as part of the company’s social casino team, Joe Kaminkow will continue to lead game design at Aristocrat Leisure Limited, one of the top land-based slots manufacturers.