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Something Spooky is Coming to the Farm!


Elvira_takeover_keyart (3) (003)

It’s Halloween in FarmVille: Harvest Swap and just in time for the most bewitching night of the year, Elvira is bringing her friends to the match-3 Farm!

Beginning today through October 31, the legendary Mistress of the Dark will be casting a spell over FarmVille: Harvest Swap, filled with new and exciting challenges and rewards for players.

During Elvira’s Spooktacular event, players at all levels can collect Elvira’s pet bats to win valuable rewards including Unlimited Lives, Shovels, Wheelbarrows and Diamonds. Every level win grants 10 bats – helping players gain strategic advantages as they progress through FarmVille: Harvest Swap. The more you play alongside Elvira, the more bats and rewards you’ll win!

Elvira shared her excitement about teaming up with FarmVille: Harvest Swap, “Halloween is obviously my favorite time of year and I’m thrilled to partner with FarmVille: Harvest Swap to bring my spooky magic to the mobile farm. It was an amazing experience working with the team to create my in-game avatar – I think they captured the Mistress of the Dark perfectly! In FarmVille: Harvest Swap, players can join me in celebrating Halloween this year in a whole new way.”

Elvira will vanish from FarmVille: Harvest Swap at the stroke of midnight on Halloween, so be sure to join in on the spooky, swapping fun today!

Attention Commander: Alliance War Has Arrived!


Alliance war

Commanders, prepare your battlefield and get ready to wage war with a host of exciting updates now available in Empires & Allies! Check out the game today on the App Store and Google Play to gain access to explosive new features including:

  • Alliance War: Alliance War, the #1 most requested feature from you, our Commanders, is here! Starting today, teleport to a separate globe and fight with up to 100 players for total control in a robust player-versus-player format. During preparation for battle, players can reinforce fellow Alliance members and strengthen their own bases with strike force. Once your Alliance is victorious, share the spoils of war with your Alliance members and continue global domination!
  • Alliance Management and Troop Sharing: Better and more strategically manage your Alliance to exert more control over who joins your Alliance and the role they play in advancing the Alliance around the globe. Alliance leaders now have the ability to promote lieutenants and colonels, send Alliance announcements and supply Alliance members with key resources including tarmacs and rally flags. With the Troop Sharing feature, members of an Alliance can now gift one another troop resources for strategic advantage on the battlefield.
  • Surplus Cache: For Commanders who are HQ level 4 and above, new Surplus Cache crates will be unlocked to reveal boosts, medals, skins and more.

Stay updated on the latest news on Empires & Allies by following the game’s YouTubeTwitterTumblr and Facebook channels. Also, tune in to the dev team’s weekly live stream “Firepower Fridays” at this Friday, October 2 at 3:00 p.m. PT for a deep dive on mastering Alliance Wars.

See you on the battlefield!

Zynga Rides the Social Casino Wave and Acquires Rising Tide Games


Rising Tide

Today, Zynga announced it is furthering its commitment to Social Casino games with the acquisition of Rising Tide Games. Rising Tide Games was founded by gaming industry veterans Maytal Olsha, Stuart Zoble, Andrew Sega and Peter Franco all of whom are joining Zynga and have deep expertise in Social Casino game development, particularly Social Slots games.

“I am excited for Rising Tide Games to join forces with Zynga,” said Maytal Olsha, founder and co-CEO of Rising Tide Games. “I look forward to once again partnering with Mark, the talented Spooky Cool team and the Zynga Austin Studio to create authentic and truly social free-to-play games. Together, with our amazing Rising Tide Games family, I believe we can deliver fun, unique Social Slots experiences to players around the world in the growing Social Casino gaming space.”

Rising Tide Games was founded with a focus on developing engaging, free-to-play social games that leverage high fidelity graphics, iconic pop culture brands, VIP player affinity programs and data science to create authentic, personalized consumer experiences. Since its launch, the company has developed the Social Slots game, Black Diamond Casino, which is currently being tested in geo-lock.

“As a data driven development team, we value Zynga’s commitment to world-class data and analytics to create the best player experiences,” said Stuart Zoble, founder and co-CEO of Rising Tide Games. “By marrying our focus on data science and high quality, player-centric game design, with Zynga’s heritage in Social Casino games like Zynga Poker and now Hit It Rich! Slots and Wizard of Oz Slots, we believe we can deliver the most engaging and rewarding free-to-play Slots games available across multiple platforms and devices.”

Since its acquisition of Spooky Cool Labs in 2013, the team behind Hit It Rich! Slots, Zynga has been committed to expanding its footprint in the growing Social Casino category. By nurturing its world-class teams and launching new Slots products that delight players such as Wizard of Oz Slots, Zynga grew its Social Slots franchise bookings by 274% between Q2 2014 and Q2 2015 and 32% sequentially in Q2 2015. Zynga expects this commitment to continue, as it plans to deliver more authentic Slots games to players with the launch of a new mobile Slots game later this year.

“We are excited to welcome the deeply talented Rising Tide Games team to Zynga, as we continue to expand our Social Casino game offerings,” said Mark Pincus, CEO and Chairman, Zynga. “Zynga has a long history in the Social Casino space, as Zynga Poker is the original social game and remains the world’s largest free poker game. We look forward to our Poker and Slots teams continuing to deliver games that delight our players.”

Rising Tide Games has offices in Austin, Texas and New York and its investors include Raine Ventures and Entrée Capital. The company’s board of directors also includes Gordon Rubenstein. The details of the transaction were not disclosed.