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Zynga enters into mobile Action Strategy category with the new Empires & Allies

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Empires & Allies

Target Locked! Today Zynga is excited and proud to announce its entry into the mobile Action Strategy category with an early beta of a new mobile game: “Empires & Allies”.

Action Strategy is one of the most popular categories on mobile. The beta of new “Empires & Allies” marks the first step for Zynga and its commitment to this category throughout 2015. The experienced team, led by veteran RTS developers, is excited at the huge opportunity to innovate and redefine what players expect from a mobile strategy game.

The new “Empires & Allies” completely reimagines the brand for today’s mobile audience based on player feedback and insights the team has learned over the years. Players want to immerse themselves in a realistic modern military strategy game on mobile – one that puts them in control of their army with more choice and strategy on how best to use the weapons of modern war – and this is the foundation of the new “Empires & Allies”.

“Empires & Allies” is now in its initial geo-lock beta release and is set to launch worldwide in early 2015. During the first few weeks and months of geo-lock beta, the team will listen to and improve the game based on live player feedback while also actively adding new features and gameplay.

We’ll have more news coming soon on the new “Empires & Allies” in the coming months. Stay tuned for the latest updates for “Empires & Allies” by liking us on Facebook, and be sure to text* “TANK” to 99642 (inside U.S.) or to 1-650-763-2417 (outside U.S.) to receive a link and be one of the first to play at worldwide launch.

Empires & Allies Game Screenshots

*By texting TANK you agree to receive an automated text from Zynga to your mobile number. Msg & data rates apply. Consent not required for purchase.

The Killers and Jimmy Kimmel Bring the Holiday Spirit to FarmVille 2: Country Escape!

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Post 7_The Killers

Jingle bells, jingle bells, The Killers and Jimmy Kimmel are on their way! To celebrate the season of giving, The Killers and Jimmy Kimmel are teaming up with Zynga and Apps for (RED) on a fantastic holiday song to help fight AIDS.

Starting today and available through December 7, players can stream The Killers and Jimmy Kimmel’s song “Joel the Lump of Coal” for free exclusively in FarmVille 2: Country Escape. The song is also available for download on iPhone, iPad and iPod touch through iTunes with 100% of the proceeds going to (RED)’s fight against AIDS.

“This is our ninth year giving back to (RED) and the fight against AIDS with our versions of holiday carols,” said Ronnie Vannucci, drummer for The Killers. “Each year we like to spread out and collaborate with our friends. This year, after staying up way too late drinking ‘nog with our pal Jimmy Kimmel, we made yet another one, about a lump of coal. We’re really excited for everyone to hear it.”

This holiday season, Zynga and Zynga.org are HONO(RED) to be a (PRODUCT)RED App Store partner, inspiring players in two of our flagship games to raise money and awareness to support the fight against AIDS. In addition to streaming “Joel the Lump of Coal”, through Sunday, December 7, FarmVille 2: Country Escape and CSR Racing are featured in the Apps for (RED) collection – only available on the App Store – giving players on iPhone, iPad and iPod touch the opportunity to purchase special, limited edition in-game (RED) items with 100% of the proceeds going to (RED)’s fight against AIDS.

Since 2009, Zynga.org’s mission has been to connect players with opportunities to make the world a better place. Over 5 million Zynga players have participated in 150 in-game campaigns supporting 50 charities and causes worldwide.

Visit FarmVille 2: Country Escape to stream “Joel the Lump of Coal” and then head to the iTunes to download the song and help deliver the first AIDS FREE GENERATION in over 30 years!

Zynga Participates in Apps for (RED), Joining App Store and (RED) in the Fight for an AIDS Free Generation

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Zynga and Zynga.org are HONO(RED) to serve as a (PRODUCT)RED App Store partner, inspiring players in two of our flagship games to raise money and awareness to support the fight against AIDS. Through Sunday, December 7, FarmVille 2: Country Escape and CSR Racing are featured in the Apps for (RED) collection, giving players on iPhone, iPad and iPod touch the opportunity to purchase special, limited edition in-game items. For each purchase, 100% of the proceeds will go to the Global Fund to fight AIDS – the recipient of all (RED) monies.

Since 2009, Zynga.org’s mission has been to connect players with opportunities to make the world a better place. Zynga players have shown the power of social games as a true platform for delivering positive impact in the real world. Over 5 million Zynga players have participated in 150 in-game campaigns supporting 50 charities and causes worldwide, including disaster relief, food security and education.

Available through December 7, here’s how players of FarmVille 2: Country Escape and CSR Racing on iPhone, iPad and iPod touch can join in the fight against AIDS:

Mercedes-AMG GT Now Available Exclusively in CSR Racing

Zynga and NaturalMotion are proud to partner with Mercedes-Benz to offer players the chance to purchase an exclusive new car as part of the Apps for (RED) campaign.

Making its debut, and exclusive to CSR Racing, the Mercedes-AMG GT is the world’s next generation sports car and will deliver all the speed and thrills in-game as its real-world counterpart. The car will be available to players in CSR Racing through December 7 for $4.99 with 100% of proceeds to go to (RED)’s fight against AIDS.

Game Icon - (RED) Mercedes-AMG GT

FarmVille 2: Country Escape Rolls Out the (RED) Carpet

In FarmVille 2: Country Escape, players will have a chance to roll out the (RED) carpet on their farm with special offers on (PRODUCT)RED items, as well as (RED) specific quests:

  • (COZY COW)RED: This special, limited edition (PRODUCT)RED Winter Cow delivers triple the milk of a regular cow, allowing players to be more productive on their farms.
  • (ST. BERNARD)RED: This (PRODUCT)RED Bernard, clad in a red winter scarf, helps to find rare (RED) event items faster.
  • A Bottomless Well: One tap on this (PRODUCT)RED Bottomless Well completely refills a player’s water supply.
  • Exclusive (RED) Sale on Keys: Get started on giving back with a sale on keys and exclusive starter packs. Starting at $2.99, players can enjoy special discounts on Keys up to 25% off. 100% of proceeds will go to (RED)’s fight against AIDS.
  • Limited-Time (RED) Themed Quests and Ingredients: Enjoy special (RED) quests and search for new limited-time items to find and craft on your farm.

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Download FarmVille 2: Country Escape and CSR Racing today on the App Store to join (RED)’s fight against AIDS.

To the millions of players that have donated to an important cause through Zynga games, thanks for playing.  Let’s all band together to deliver the first AIDS FREE GENERATION in over 30 years!

Ken Weber

Executive Director, Zynga.org